IX Blog

posted by Jason Chiang

經過親朋好友實際使用/消費經驗再推薦的行銷效果，當然是遠大過於四處氾濫的廣告訊息，特別是廣告滿天飛的網路，因此對於自己的商品/服務在消費者間口耳相傳的情況也是相當受到關注，據調查有66%的中小型的公司會積極蒐集自己商品被流傳的話題 (相較於只有33%的大公司這樣做)。

[圖片來源]
[參考連結 - Missing the Message on Word of Mouth]
[延伸閱讀 - Word of Mouth Marketing:
The Stats, Surveys and Substance Behind the Buzz]

This entry was posted on Thursday, June 22nd, 2006 at 11:34 am and is filed under 市場研究. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.